Made to Order
Built-to-order seating — frames, depths, fabrics.
- Custom seatingBuilt-to-order seating with published frames, depths, and fabrics.
Five-Minute Line Brief · SuperCat preview prepared for Fenwick House
Fenwick House
We make seating, tables, casegoods, and lighting. If they named a product, start in Category. If they named a room, start there.
- What we make
- Seating, tables, casegoods, and lighting, plus a built-to-order seating program.
- Where to start
- Start with the product they named. Use Room only when they started with a space.
- Easy to get wrong
- Category and room are two ways in. Made-to-order seating is a program.
If you have one minute, stop at the map. If you have five, read the map, then the anchors. Openings and confirm are reference.
The shape of the line
How our line fits together
Walk in through the door they already opened.
Did they name a product, or a room?
Category
Start hereThey named a sofa, a table, a lamp.
Room
Other doorThey started with the space.
Keep straight
Category and room are two ways in. Made-to-order seating is a program.
Alongside, not inside
Make it memorable
Products to anchor on
Examples that make the line hold in your head. Not a priority list.
Seating
Halden Sofa
Halden is the sofa — oak frame, tight back, wool-blend, eighty-four inches.
Recognize it byKiln-dried oak frame · Tight back
Tables
Barrow Dining Table
Barrow is the dining table — solid walnut, pedestal base, seventy-two inches, seats six.
Recognize it bySolid walnut top · Pedestal base
Casegoods
Wold Cabinet
Wold is the cabinet — American walnut, paneled doors, brass pulls, forty-eight inches.
Recognize it byAmerican walnut case · Brass pulls
Lighting
Wells Pendant
Wells is the pendant — oat ceramic, aged-brass canopy, sixteen inches.
Recognize it byCeramic shade · Oat glaze
Put the line to work
How to open by buyer
One opening, one question, one thing to nail down first.
Designer / specifier
When a project needs the product named first, then material, finish, and dimensions.
Open with
Let's start with the product they named, then lock wood, finish, and dimensions.
Then ask
Are they naming a product, or starting from a room?
Nail down first
Confirm current dimensions, finish samples, and made-to-order depth before specifying.
Trade showroom / dealer
When a dealer needs Category and Room kept as two ways onto the floor.
Open with
Walk Category first if they buy by product. Walk Room if the floor is already set by space.
Then ask
Should the floor lead with seating through lighting, or with living, dining, and bedroom?
Nail down first
Confirm current trade terms and sample availability before committing.
Stocking retailer
When a retail partner is choosing a floor-set assortment and what can ship now.
Open with
We can map a floor set from the four categories and mark which core SKUs carry quick ship.
Then ask
Which categories should sit on the floor first, and does the in-stock program match your turns?
Nail down first
Confirm current in-stock availability, approved assortment, and ordering terms before committing.
The limits of this brief
Confirm first
- Use the current authorized price source
- Confirm current availability and lead time
- Confirm program eligibility and terms
- Use the approved field priorities
Go deeper